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Your personal brand is how the world sees you. What is your image? What do people say when they speak of you? What do people know of your strengths and skills? What will someone find if they google your name? What will they learn about you on social media? What do you do if someone says something about you that is incorrect and/or negative? What do you do to "clean it up"?

In the information age, personal branding is necessary for the success of any organization or individual. Failing to manage your personal brand can lead to misinformation about you or your municipality becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image you want them to see. A positive brand is necessary for success. At the end of this webinar, you will be able to define and control your image, understand how to sharpen your brand, use social media appropriately, manage your brand in a crisis, and develop and maintain a professional profile in your municipality, among colleagues, friends and family.

Webinar instructor, Jim Ognibene, has over 25 years’ experience designing and delivering over 1300 training workshops.  He has a Bachelor of Science in Business Administration, Marketing from George Mason University, Virginia and a Master of Education in Instructional Design from the University of Massachusetts, Boston.  He worked in state government for 21 years before starting his consulting practice in 2017. He has been a NEMCI faculty member since 2018 and has led over 25 NEMCI webinars since 2020.

1 CMC Education or 1 MMC Education point granted with a passing score (70%) on the assessment. After completing the webinar, you will receive a link to the assessment via email. With a passing score, you will automatically receive a certificate via e-mail instantly. There are unlimited retakes.